SEAT invests €900 million in new Ibiza and Arona

Apr 20, 2017   OEM

The announced investments are part of the strategic investment plan totalling €3.3 billion until 2019.

SEAT has allocated €900 million to investments and R&D expenses on the new Ibiza and Arona. Company President Luca de Meo made this announcement during the visit to the carmaker's Martorell facilities by Catalonia's government President Carles Puigdemont, coinciding with the start of series production of the new SEAT Ibiza. De Meo explained that the total amount of investments and R&D expenses has largely been allocated to the development of both models and to adapting the Martorell factory to accommodate production of these cars. The €900 million amount is a part of the global investment of €3.3 billion announced in September 2015 for the 2015-2019 period.

According to SEAT President: "this investment demonstrates our commitment to the economic development of the country and confirms our leadership as the largest industrial investor in R&D. We are investing unprecedented figures for the launch of new models. SEAT plays a key role in terms of investment, technology, industry and employment, as well as in generating wealth and prosperity".

Catalan Government President Carles Puigdemont thanked SEAT "for its commitment" and for the company's efforts "to continue attracting investments, which are essential for generating and strengthening the excellence of the brand". Puigdemont congratulated SEAT "for its magnificent results, which attest to the success of the decisions adopted at the time when the major decisions are made, which is when they are not so obvious."

Wholly developed in Barcelona, the new Ibiza is being built on Line 1 in Martorell, the factory which produces the most vehicles in Spain, and it will coexist for a few months with the fourth generation of the model. Built using the new MQB A0 platform, the new Ibiza aims to mark an ambitious turning point in terms of safety, design, performance and comfort. Beginning in the second half of 2017, this same production line will also accommodate the assembly of the SEAT Arona, the company's new compact crossover. In addition, Martorell also manufactures the SEAT Leon and the Audi Q3.

"Being the first to use the Volkswagen Group's new MQB A0 platform is a milestone for SEAT and for the Martorell factory. This technology gives us greater flexibility as it enables us to build several models with different body types on the same platform. In addition, by concentrating production volume in a single segment, with the Ibiza now and later with the Arona and the Audi A1, is excellent news for the auxiliary industry as purchasing volumes by national suppliers will increase," said Luca de Meo.

With over 5.4 million units sold since its launch in 1984, the Ibiza is SEAT's most emblematic and best-selling model in its history. Sales of the fifth generation Ibiza kicked off on 7 April and it will reach dealerships in June. The new Ibiza reflects the culmination of a consolidation phase and the beginning of a new period of growth, which coincides with the year when SEAT is launching its largest ever product offensive.

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