Ford’s finished vehicle finesse

Oct 1, 2018   Features

Five years ago, Ford was embarking on a road to recovery; rationalising its product range in Europe and beyond and redesigning its production location strategy has had a profound impact on its finished vehicle distribution network as Simon Duval Smith reports.

In Europe, the last few years have seen an upturn in the OEM’s sales and profits and this has put tremendous pressure on both its production and distribution networks.  

The shifts in production plans for some of its most popular vehicles have extended well beyond European borders and have seen such location changes as bringing the production of its increasingly popular EcoSport small SUV to Europe from India and Brazil. 

Other notable changes in production location include several Focus models now being exported from its Saarlouis, Germany plant to global destinations along with the Transit light commercial vans shipping from Turkey and Spain to global markets. Saarlouis has been affected by the market downturn in Brazil and other South American markets, causing the carmaker to re-think output and model plans for the German plant. 

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