Osram strengthens its aftermarket business with the acquisition of Ring Automotive

Jan 30, 2019   Supply Chain

With the acquisition of Ring Automotive Ltd., the aftermarket specialist in the field of automotive lighting, electronics and accessories, the high-tech company Osram is expanding its product range in the automotive sector.

“With the acquisition of Ring Automotive, we are further expanding our aftermarket portfolio and can at the same time use stable distribution channels in the United Kingdom,” says Hans-Hans-Joachim Schwabe, CEO Osram Automotive. With 160 employees, Ring Automotive achieved annual sales of around £40 million ($52.8 million) in 2017.

 

By acquiring Ring Automotive, Osram is investing in the future: the British company has an established, valuable brand and a well-placed sales model in the automotive aftermarket sector. In addition, Ring's product portfolio goes far beyond classic automotive lighting and complements Osram’s product range. Ring, for example, is particularly successful in the field of electronic car accessories and is represented by over 3000 specialist dealers in over 60 countries with around 6,000 products.  

 

In addition, Osram will give the ring portfolio access to the US market via the established Osram Sylvania channels and opens up new sales potential in Europe and the rest of the world with a differentiated brand strategy. 

 

George Skalski, Managing Director of Ring Automotive said, “We look forward to working alongside Osram and believe that the transaction is very positive news for all of our colleagues and customers. The acquisition secures continued investment in the business, which will support our future growth plans and our leading-edge product innovation.“

 

The parties, including the seller Rubicon Partners, have agreed not to disclose the financial details of the transaction, which also requires the approval of the antitrust authorities.

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