Volkswagen Touareg wins gold at the German Design Awards

Feb 9, 2019   OEM

The Volkswagen Touareg won the top gold award in the “Passenger Vehicles” category at the German Design Awards. The prestigious prize was accepted by Klaus Bischoff, Head of Volkswagen Design, at the award ceremony in Frankfurt am Main.

The Volkswagen flagship did particularly well in the evaluation thanks to its functional design. The reasons for the jury’s decision read: “With the now third generation of the Touareg, Volkswagen offers a timelessly elegant all-rounder that leaves nothing to be desired in terms of form and technology and also perfectly embodies the classic Volkswagen virtues. A fantastic SUV, harmoniously designed down to the very last detail, with a compact design that is pleasantly solid yet of impressive quality. A perfect family car that is impressive and also fun on all occasions.”

The Touareg is Volkswagen’s top model and the brand’s technology leader. The well-engineered proportions and clear lines make the dimensions of the SUV both dynamic and elegant. The Touareg combines majestic solidity with finely tuned sophistication. The chrome slats of the eye-catching, upright grill seamlessly integrate into the headlights, which serve as the broad shoulders of its precisely structured character. The Touareg lettering confidently adorns the centre of the rear.

“The Touareg is a friendly character that doesn’t have to prove itself. Its sovereignty is based on steadfast composure – it knows it can do it. We have perfected this character with the new generation,” said Klaus Bischoff, Head of Volkswagen Design, when describing the design process. 

The German Design Award is presented by the “Rat für Formgebung” (German Design Council), which is regarded as the German brand and design authority. The Council was founded as early as 1953 on the initiative of the German Bundestag and supports industry in consistently achieving brand added value through design. Since 2012, a jury of experts has also been awarding the German Design Award to ground-breaking product and communication design. Volkswagen was one of the winners in the “Transportation” category in 2017 with the Tiguan. Now the Touareg is following suit in the passenger car segment.

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