Mazda launches the 2019 MX-5 Miata 30th Anniversary in Chicago

Feb 11, 2019   Vehicle Launch

In 1989 the Chicago Auto Show played host to one of Mazda's biggest milestones, the debut of the MX-5 Miata. Now, 30 years later, Mazda shared another milestone at the Chicago Auto Show with the world premiere of the 2019 Mazda MX-5 Miata 30th Anniversary.

The 2019 Mazda MX-5 Miata 30th Anniversary, offered in both soft top and RF models, builds upon the 2019 Mazda MX-5 Grand Touring, which added many new features including a newly refined powertrain rated to deliver 181 horsepower and 151 pound-feet of torque; a 17% increase over the previous model year. 

 

The first noticeable new feature is the exclusive Racing Orange exterior paint color. This strikingly vivid color pays homage to the yellow MX-5 Miata Club Racer that also debuted at the 1989 Chicago Auto Show. Racing Orange is meant to represent sunrise and anticipation, while staying true to the characteristics of a pure sports car. The roof on RF is painted Racing Orange, while the soft top will feature a black cloth top. 

 

The theme continues to the interior with orange interior louvers and orange piping on the heated RECARO sports seats. The seats in this special edition are wrapped in Alcantara, which is also found in the door inserts and lower instrument panel. All of these features help to further enhance the customer's sense of exclusivity and pride of ownership.

 

To contrast the brilliant color, the new RAYS ZE40 17-inch Dark Gunmetal forged alloy wheels play up the MX-5's driving legacy. Customers may notice these wheels are based on the Global MX-5 Cup Car, further connecting the iconic roadster's anniversary edition to its racing roots. 

 

Standard in all 2019 Mazda MX-5 30th Anniversary models are Apple CarPlay and Android Auto infotainment technologies. Also standard is SiriusXM with three-month subscription and new SiriusXM three-year Traffic Plus and Travel Link subscription.

 

No special edition would be complete without the appropriate badging. Each 2019 Mazda MX-5 30th Anniversary model will be affixed with a special "30th Anniversary" serialised badging on the driver's side rear quarter panel to help commemorate 30 years of endless gratitude and unbending determination to keep evolving.

 

 Production of 2019 Mazda MX-5 30th Anniversary model will be limited to a total of just 3,000 units worldwide. In the U.S., there will be a total of 500 non-sequentially badged units available through a custom build to order website.

Don't miss out

Be the first to know about the latest news in the automotive and transportation industry, through our weekly mailer and bi-monthly publications.

Subscribe
Three6Zero
Automotive Purchasing and Supply Chain
New Mobility
Automotive Global Awards
Automotive Leaders Summit
Future Logistics
Automotive Purchasing and Supply Chain | Three6Zero Ltd© 2004-2019