Bugatti celebrates its 110th anniversary by launching the world’s most expensive car

Mar 7, 2019   Vehicle Launch

At the first major international motor show in 2019, Bugatti presented two world premieres. At the Geneva Motor Show, the French luxury brand showed the hyper sports car "La Voiture Noire" and the Chiron Sport "110 ans Bugatti”.

The special edition of the Chiron Sport , which is being produced in a limited series of 20 cars, celebrates the brand's 110th anniversary as well as its French identity.

 

However, the highlight of the unveiling was "La Voiture Noire", which had been kept secret up to the beginning of the show. This is a homage to the legendary Bugatti Type 57 SC Atlantic. This one-off grand tourisme has already been sold and is the world's most expensive new car, at €11 million ($12.43 million).

 

"In 2019, we are celebrating a special anniversary. Bugatti was established 110 years ago. These two models pay homage to our long tradition and to our French homeland," said Bugatti President Stephan Winkelmann.

 

The third model on the Bugatti stand is also in line with this approach: the Bugatti Divo, is a hyper sports car which is being produced in a limited edition of 40 vehicles. With its modified aerodynamics, it is designed for even higher lateral acceleration than the Chiron and ensures extreme driving pleasure.

 

With "La Voiture Noire", the French luxury automobile brand has once again shown that it produces the world's most precious and exclusive hyper sports cars. The two-door car with its breathtakingly sculpted bodywork is especially elegant thanks to the use of deep black carbon fibre.

 

Apart from design, quality and materials, this also applies to the iconic power plant. The 16-cylinder engine with a displacement of 8 litres produces 1,103 kW/1,500 PS. A car collector purchased this unique vehicle for €11 million, making it the world's most expensive new car and continuing the long tradition of Bugatti.

 

The Chiron Sport "110 ans Bugatti", which is also being presented to the public for the first time in Geneva, is also in line with this tradition. In addition to all the benefits of a Chiron Sport, it not only includes the "Sky View" option as standard equipment, but also several product features only offered for this model. This edition, limited to 20 units and with a net price of €3 million ($3.39 million), has already sold out ahead of Geneva Motor Show.

 

"The new edition of the Chiron is not only extremely exclusive but also a sincere tribute to France," said Stephan Winkelmann. The Chiron Sport "110 ans Bugatti" features the French tricolour "le Bleu-Blanc-Rouge", with its colours of blue, white and red on several parts of the bodywork and in the interior.

 

The body and the front end are made from carbon fibre, while aluminium features in the Bugatti line and the Bugatti radiator. The rear end of the hyper sports car and the typical Bugatti line, the dominant "C", boast complex Steel Blue paintwork. The interior of the "110 ans Bugatti" features further French tricolours.

 

"France is Bugatti's home country. This is why it is an honour and an obligation for us to pay homage to our fantastic location in Alsace with these extraordinary vehicles," added Winkelmann.

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