Volkswagen bets big on SUVs in China

Apr 16, 2019   OEM

Volkswagen plans an extensive model offensive in China. The brand will have doubled its SUV range by 2020. Volkswagen announced during the Auto Shanghai 2019, that the share of SUVs is expected to rise to up to 40%. It is targeting the tradiotional market as well as the growing e-mobility sector.

The Volkswagen brand presented five new SUVs at Auto Shanghai, four of them as world premieres. SAIC Volkswagen showed the T-Cross and the soon to be launched Teramont X, FAW-VW the SUV Coupé Concept and SMV Concept. Besides the four models of the joint ventures the latest member of the ID. Family celebrated its world premiere: the ID. ROOMZZ.

 

Volkswagen is entering the second year of its Move Forward brand initiative in China. “Volkswagen is reinventing itself. We will become even more adventurous with the design and body styles of our cars, while at the same time bringing exciting technology and a choice of new energy vehicles,” said Stephan Wöllenstein, CEO of Volkswagen Group and Brand China. He expects the revitalisation of the Chinese market especially after the sales tax was lowered.

 

Volkswagen is planning to introduce a range of new, electric-only vehicles from 2021 onwards in China: the ID. family. Starting with the introduction of a mid-size SUV, the ID. ROOMZZ previews a large-size ID. flagship SUV that will have its global launch in China, in about two years from now. The MEB vehicle architecture, with the battery pack included in the vehicle floor, results in abundant interior space, allowing for completely new seating configurations, and turning the SUV into a lounge on wheels. 

 

SAIC Volkswagen’s Teramont X will be launched early summer in China. It offers customers a tough, 5-seater version of the extremely successful regular Teramont, with pleasing fastback styling. 

 

The T-Cross was launched on April 11 as the fourth SUV of SAIC Volkswagen. “Attractive new models like the T-Cross show how fast the Volkswagen brand is moving forward, addressing new, aspiring lifestyles and target groups,” said Jürgen Stackmann, member of the Board of Management Volkswagen Brand for Sales, Marketing and After Sales.

 

Having recently fired up its SUV programme with the successful T-ROC and Tayron, the SUV Coupé Concept will be FAW-Volkswagen’s first coupé-styled SUV, combining avant-garde design, sporty proportions and outstanding performance will also witness its world premiere in China in the near future.

 

The SMV Concept, a large-size SUV, measuring over 5.1 meters and a wheelbase close to 3 meters, will also bepremieredin Chona. It will be a true flagship for FAW-VW Volkswagen. “The SMV Concept is the most prestigious car in the history of FAW-VW Volkswagen,” said Klaus Bischoff, Head of Volkswagen Design.

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