Seat ups its electric offensive at the Automobile Barcelona

May 9, 2019   Vehicle Launch

Seat celebrated its 69 years of history by participating this year in the 100th edition of the Automobile Barcelona, where it rolled out its vision of electric mobility with its two new concept cars – the first ever fully electric Seat el-Born and the Seat Minimó, a forward-looking approach that aims to become the companion of cities and revolutionise urban mobility. Moreover, Cupra is also displaying the new Cupra Formentor, the brand’s own first model, as well as the e-Racer, the first ever fully electric touring racecar.

Seat CEO Luca de Meo said, “The auto industry is undergoing a process of transformation and is facing the biggest challenge in its over 100 years of history. We are at our best moment and with these launches can look to hthe future with confidence and lead the transformation facing the sector.”


Seat is displaying its range at the motor show alongside all the Volkswagen Group brands in the same space in order to demonstrate the strength of the consortium and its vision of future mobility. During the Group Night, for the first time in the history of the motor show three gobal CEOs from the Volkswagen Group came together to talk about the future of mobility -  Oliver Blume, Porsche CEO and Global Head of Production for the Volkswagen Group; Lamborghini CEO Stefano Domenicali and Luca de Meo, Seat CEO and highest representative of the companies of the Group in Spain.


The el-Born concept car is the first Seat that has been conceived as an electric vehicle and it is scheduled for market launch in 2020. Seat will be the Volkswagen Group’s second brand to make a model on the MEB platform, whose assembly line is set to turn out a new generation of vehicles based on the market’s most advanced electric and connectivity technology.


With a practical range of between 300 and 420 km thanks to its 58 kWh battery, this vehicle is ready to travel beyond urban limits. The battery is compatible with direct current superchargers of 100 kW; Thanks to this, the Seat el-Born will take the energy needed for at least 260km in only 30 minutes.


After just one year of operation as an independent brand, Cupra is presented the Formentor concept car in Barcelona, which is the first model it has developed. It is intended to take the brand into the future, equipped with a high-performance plug-in hybrid engine whose output is designed to comply with current performance and efficiency requirements. Its market launch in 2020 will signal the beginning of the brand’s electrification of commercial vehicles.


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