Mercedes-Benz Cars aims for electrified vehicles to make up half of its sales by 2030

May 13, 2019   OEM

Daimler AG is pushing ahead with the transformation to emission-free mobility. Sustainability is one of the key elements of Daimler’s corporate strategy and at the same time a benchmark for corporate success. The future Chairman of the Board of Management of Daimler AG, Ola Källenius, who is currently still responsible for Group Research & Mercedes-Benz Cars Development as a member of the Board of Management at Daimler AG, presented the targets for the car division under the heading “Ambition2039” at a press event.

According to the “Ambition2039,” Mercedes-Benz Cars aims to have a carbon-neutral new passenger car fleet in 20 years. This means a fundamental transformation of the company within less than three product cycles. "That’s not much time when you consider that fossil fuels have dominated our business since the invention of the car by Carl Benz and Gottlieb Daimler some 130 years ago. But as a company founded by engineers, we believe technology can also help to engineer a better future. Our way to sustainable mobility is innovation – in a holistic approach along the entire value chain," said Ola Källenius, Board Member responsible Group Research & Mercedes-Benz Cars Development.


With the EQC, Mercedes-Benz Cars is introducing the first of an entire generation of electric Mercedes models. By 2030 the company aims to have electric models make up more than half of their car sales – that includes all-electric cars and plug-in hybrids. The German automaker wants to significantly reduce CO2 emissions per vehicle. The R&D team is working together with established partners and startups alike to bring EV performance up and costs down. 


The company's approach also includes the continuous development of mobility services, to spread the use of electric models. In addition to cars, Mercedes-Benz is also electrifying vans, trucks and buses. And the modular development enables the rapid transfer of technology between the company's divisions. The current focus is on battery-electric mobility. But there’s also room and need to continue to work on other solutions, for example, the fuel cell or eFuels. 


The GLC F-CELL is one proof point. This technology will also find use in the Group's city buses. Today, no one knows for sure which drivetrain mix will best serve customers’ needs 20 years from now. That’s why the automaker encourages policy makers to pave the way for tech neutrality.


Ola Källenius continued, "We strive for carbon-neutral production Our Factory 56 is the blueprint: This new addition to our Sindelfingen plant uses renewable energy and will be CO2-neutral from the start. Next, all of our European plants will follow by 2022. Our new production site in Jawor, Poland, shows how sustainability and cost efficiency go together: Not only does wind power make production greener, it also makes it more economical at this site than possible with conventional power." 


Electricity from renewable sources will also be used for production of the EQC at the Mercedes-Benz plant in Bremen and battery production in Kamenz, Saxony. A holistic view on carbon cutting also includes the recycling of raw materials. Mercedes cars have a potential recycling ratio of 85%. So, the company is moving from a value chain to a value cycle.


Mercedes-Benz also plans to drive its suppliers and partners to comply with their objective of carbon-neutrality. The starting point is in creating transparency. To this end the company is working with organisations like CDP to assess the environmental impact of their supply chain. They are currently conducting workshops with suppliers to identify effective CO2 reduction measures. The goal is to establish CO2 targets as one key criteria in making supplier decisions and contracts across all major commodities.

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