Harald Krüger to step down as Chairman of the Board of Management of BMW

Jul 8, 2019   People

The Chairman of the Board of Management of BMW AG, Harald Krüger, gave notice that he will not seek a second term of office. He informed the Chairman of the Supervisory Board, Dr Norbert Reithofer, about his decision. The Supervisory Board will address the matter of a successor during its next meeting on 18 July 2019. Until a decision has been made, Harald Krüger will hold his position as Chairman of the Board of Management.

“The BMW Group has been my professional home for more than 27 years. After more than ten years in the Board of Management, more than four of which as the CEO of the BMW Group, I would like to pursue new professional endeavours and leverage my diverse international experience for new projects and ventures,” said Krüger.


“Over the last quarter century, Harald Krüger has demonstrated unwavering dedication to the BMW Group in all of the various positions he has held. I would like to express my sincere gratitude for his great personal commitment. I have complete respect and understanding for his decision and for his further plans,” said Dr Norbert Reithofer, Chairman of the Supervisory Board of BMW AG.


Harald Krüger assumed the position of Chairman of the Board of Management of BMW AG from Dr Norbert Reithofer on 13 May 2015. Under his leadership, the company put forward Strategy NUMBER ONE > NEXT, which enabled the BMW Group to actively shape the transformation of the industry and the transition towards sustainable mobility of the future. With the largest model roll-out in the company’s history, vehicle deliveries reached new all-time highs, while at the same time the company systematically expanded its electromobility strategy. By 2023, the BMW Group will have 25 electrified models on the roads.


As Chairman, Krüger further strengthened the significance of strategic partnerships – particularly in the area of breakthrough technologies such as highly automated driving. Additionally, the BMW Group has successfully merged its mobility services under the entity YOUR NOW. Moreover, the BMW Group significantly increased its role as a global player and, as the first international company, will be able to increase its share in its Chinese Joint Venture, BMW Brilliance Automotive, to 75%.


“The BMW Group is a unique company with a long tradition, a great pioneering spirit and a passion for innovation. Over the past few years, we have set the strategic course to steer the BMW Group successfully into the future. The associates around the world are the greatest strength of the BMW Group. Together, they are on the path to the mobility of tomorrow and I am certain that they will successfully shape the future of our industry and beyond,” said Krüger.

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