Daniel Weissland to lead Audi of America as President

Aug 14, 2019   People

Audi of America is pleased to announce Daniel Weissland has been appointed as President effective September 1, 2019.

Weissland, 46, current President and CEO, Volkswagen Group Canada and Volkswagen Canada, succeeds interim President and Chief Operating Officer, Cian O'Brien.

A German National, Weissland began his career with AUDI in 1998 with internships in Industrial Engineering at AUDI AG and Product Marketing at Audi of America. He then spent more than 20 years growing his breadth of automotive expertise in the areas of sales, marketing and product management across the globe.

In his most recent post as head of VW Group of Canada and Volkswagen Canada, Weissland achieved record growth for the business. Weissland is a competitive and driven leader who is known for operationalising plans, mobilising organizations and engaging people to consistently deliver business results. In 2018, Volkswagen Canada delivered the best sales year in the company’s 67-year history.

“Daniel is a strong leader of people with deep expertise in our business and a track record for driving consistent sales growth, which makes him an excellent fit for President of Audi of America.," said Hildegard Wortmann, member of the Board of Management for Sales and Marketing, AUDI AG. "His belief in a customer-centric approach is vital for the US market amidst a time of transformative change redefining mobility as we know it."

Weissland’s previous achievements include serving as the Director Sales - Southern Europe where he was responsible for securing a sustainable dealer network in the markets, and managing to secure the premium segment leadership in Spain and Greece. He was also part of the team that founded the National Sales Company (NSC) in Dubai, including responsibility for the Near and Middle East market.

Cian O’Brien who has been serving as Interim President since May, will remain with Audi of America as EVP, Chief Operating Officer ensuring a smooth transition for Weissland into the US business.

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