Lucas Casasnovas appointed Head of Urban Mobility at SEAT

Oct 29, 2019   People

Lucas Casasnovas (Born in Barcelona, 1971) has been appointed the Head of Urban Mobility at SEA; his role will encompass all of the company’s projects related with new urban mobility, including XMOBA and Respiro.

Until now, Casasnovas had been SEAT’s Global Director of Product Marketing and he will report to SEAT Vice-president for Sales and Marketing and CUPRA CEO Wayne Griffiths.

Previously working for Roland Berger consulting, Casasnovas joined VWG in the Marketing and Operations team at Volkswagen in Spain. He moved to Germany in 2010 to become the Global Launch Director of Volkswagen AG. He stayed in this role until his 2015 appointment as Product Marketing Europe Director of the brand’s compact segment. Since August 2016, Casasnovas has been SEAT’s Global Product Marketing Director, during which time he contributed to redefining the company’s product portfolio to adapt it to new trends in mobility and micromobility.

SEAT has developed an urban mobility strategy that includes the SEAT Minimó concept car which was presented at Mobile World Congress earlier this year, as along with the SEAT eXS Kickscooter powered by Segway. Its global launch was spearheaded by Casasnovas.

SEAT Vice-president for Sales and Marketing Wayne Griffiths, emphasised that “urban mobility is changing, and our role at SEAT is to adapt our business and offer new solutions for the cities of today. Lucas Casasnovas will have the goal of consolidating projects currently in progress and boost future strategy regarding new mobility trends.”

As Head of Urban Mobility at SEAT, Lucas Casasnovas will lead the development of new urban mobility solutions that are affordable and sustainable for the environment, cities and people. SEAT will present a range of these solutions on 19 November during the Smart City Expo World Congress in Barcelona.

Casasnovas has a truly international vision after working in various countries throughout his career, and he speaks several languages: Spanish, Catalan, English and German. He holds a degree in Industrial Engineering from the Polytechnic University of Catalonia (UPC) and has an Executive MBA from IESE. He has worked in the automotive sector for nearly 25 years, since beginning his career as a trainee engineer at the SEAT Technical Centre in 1996.

Don't miss out

Be the first to know about the latest news in the automotive and transportation industry, through our weekly mailer and bi-monthly publications.

Automotive Purchasing and Supply Chain
New Mobility
Automotive Global Awards
Automotive Leaders Summit
Future Logistics
Automotive Purchasing and Supply Chain | Three6Zero Ltd© 2004-2020