Gentherm names Hui (Helen) Xu as SVP, GM of Global Electronics and MD of Asia

Nov 8, 2019   People

Gentherm, the global market leader and developer of innovative thermal management technologies, announced that Hui (Helen) Xu will join the company’s leadership team as Senior Vice President, General Manager of Global Electronics and Managing Director of Asia effective, November 4, 2019.

In this position, Xu will be responsible for the Company’s global Electronics business and overall growth and operations in Asia. She will be responsible for growing the Electronics portfolio, developing and launching new products, and driving profitability. She will also oversee the growth strategy and execution of operations for Gentherm’s business in Asia. Xu will report to Phil Eyler, President and CEO of Gentherm, and be based in the Company’s Shanghai, China office.


“I am delighted that Helen is joining our executive management team to lead global Electronics and operations in Asia. In order to drive growth in Asia, especially in China and our Electronics business, we look for leaders like Helen who bring extensive industry experience,” said Eyler. “Helen has a proven track record of fostering rapid and transformational change in dynamic markets, which makes her uniquely qualified to drive growth and address shifting industry dynamics to best serve our customers.”


Xu comes to Gentherm from Infineon Technologies, a semiconductor solutions company, where she is the Vice President of Infineon China and Head of Automotive Division for China Mainland, Hong Kong and Taiwan Region. At Infineon, she focused on rapidly growing Infineon’s position in Greater China region while strengthening local customer relationships. 


Prior to Infineon, she was at International Automotive Components (IAC) Group serving as Vice President and China Managing Director, and prior as Vice President of Sales, Marketing and Program Management for China. There she was responsible for developing and driving business strategies, transformation and growth in China. 


Xu joined IAC Group from Lear Corporation where she held international roles in China and the United States of increasing responsibility. During her time with Lear, she gained extensive management experience in product engineering, programme management, product launch, sales and new business development, and operations. Xu began her career as an engineer for DaimlerChrysler Corporation.


Xu holds a Master of Business Administration from Walsh College, Master of Science degree in Mechanical Engineering from Oakland University and Bachelor of Science degree in Mechanical Engineering from the General Motors Institute (now Kettering University).

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