Bastien Schupp appointed Director of Marketing and Communications at DS AUTOMOBILES

Jan 9, 2020   People

Bastien Schupp has been appoionted Director of Marketing and Communications at DS Automobiles, reporting to Yves Bonnefont, Chief Executive Officer. Starting in January 2020 he replaces Arnaud Ribault, who joins the Groupe PSA’s Latin America Division as Director of Sales and Marketing.

Bastien Schupp has 23 years of experience in the automotive sector at a number of manufacturers, including Audi, Renault, Nissan and Infiniti.


“Bastien Schupp strengthens the DS Automobiles management team at a time when the brand is entering a new stage in its growth. I would like to thank Arnaud Ribault for his exceptional contribution to building DS Automobiles,” said Yves Bonnefont, Chief Executive Officer of DS Automobiles.


Bastien Schupp, 48, is a graduate of the EAP-ESCP business school. In his career in the automotive industry, he previously held a number of marketing roles at Audi AG and Audi France before joining Nissan Europe as General Manager Marketing Communications. After heading up Infiniti’s Europe, Middle-East and Africa marketing department at its launch, he then led Nissan Austria before moving to take the role of Vice President Marketing at Nissan Europe.


Over the last four years at Groupe Renault, he was responsible for the Brands, F1 Marketing and Customer Activation divisions. In January 2020, he joined the management team at DS Automobiles, the Groupe PSA’s premium brand as Director of Marketing and Communications.

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