Mercedes-Benz Canada announces Adam Chamberlain as President and CEO

Feb 17, 2020   People

Nicholas J. Speeks, President and Chief Executive Officer of Mercedes-Benz North America, has appointed Adam Chamberlain to President and CEO of Mercedes-Benz Canada effective April 1, 2020. Chamberlain succeeds Brian D. Fulton, who after 25 successful years with Mercedes-Benz has decided to depart the company to pursue other opportunities.

“Adam’s leadership will reinforce our retail and product strategy in Canada and further strengthen collaboration with our dealer partners for sustained growth,” said Speeks. “I would like to thank Brian for his leadership and contributions to our success in the Canadian market, and wish him all the best for the future.”


Fulton started with Mercedes-Benz Financial Services (MBFS) in 1994. He successfully led the MBFS organisations in Canada, China and the US prior to his appointment as President and CEO of Mercedes-Benz Canada in 2016, when he returned to his native Canada to become the first Canadian-born CEO since the company’s arrival in 1955. Fulton led Mercedes-Benz Canada to the number one luxury manufacturer position in each year of his tenure (six consecutive years overall).


In his new role as President and CEO of Mercedes-Benz Canada, Chamberlain will assume overall responsibility for Mercedes-Benz passenger cars, Mercedes-AMG and Mercedes-Benz vans. He will lead Mercedes-Benz Canada’s 1,200 employees across 14 locations and a nationwide network of seven Mercedes-Benz own retail operations and 52 authorized dealerships.


Chamberlain has served as Vice President, Sales at Mercedes-Benz USA (MBUSA) since 2016. During that time he has worked to develop new and used vehicle sales as well as the distribution and logistics functions. Chamberlain’s post prior to joining MBUSA was sales director for Mercedes-Benz UK, with overall responsibility for new and pre-owned sales as well as fleet sales and distribution.


Working closely with the Mercedes-Benz UK dealer network, Chamberlain supported Mercedes-Benz UK to achieve a significant sales increase from 2013 to 2015. Prior to joining Mercedes-Benz in 2013, Chamberlain worked in the automotive industry for 17 years, holding a variety of leadership positions in sales and marketing.


Chamberlain holds an honours degree in International Business and German from Sheffield Hallam University in the United Kingdom. Chamberlain will, for an interim period, also continue his current responsibilities as Vice President, Sales at Mercedes-Benz USA. A successor to Chamberlain at MBUSA will be announced in due time.

Don't miss out

Be the first to know about the latest news in the automotive and transportation industry, through our weekly mailer and bi-monthly publications.

Automotive Purchasing and Supply Chain
New Mobility
Automotive Global Awards
Automotive Leaders Summit
Future Logistics
Automotive Purchasing and Supply Chain | Three6Zero Ltd© 2004-2020